If you've ever been trapped in a customer service phone tree, passed between departments like a corporate hot potato, or received an obviously canned response to a genuine problem, you know there's a ...
Contact points (aka touchpoints) are the secret ingredient that can make or break your brand. These are the various moments when a customer interacts with your brand, from the first time they stumble ...
People are drowning in a sea of never-ending content, so how the hell is a brand supposed to make a dent? The secret sauce is understanding and leveraging contact points marketing. By recognizing ever...
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Once upon a time, "product-led" was the chosen strategy of solid comanies. Not anymore. Having a decent product isn't enough to cut it anymore. If you want to stand out from the sea of mediocrity, ...
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Everyone and their mother is talking about "customer experience." It's become the buzzword du jour, thrown around in boardrooms and marketing meetings like confetti. But what the hell does it actua...
 The "customer success journey" has become a popular buzz phrase, but don't let that fool youâit's not just a trendy concept. It's a crucial part of building real, lasting relationships with your cust...
I want to show you how to launch a community, step by step, in real time.
In past issues, I've talked about key decisions before a launch, what to prioritize as you scale, and why some efforts get ze...
 Tired of the market saturation scare yet? It's a myth that's been overly hyped up, blocking too many from chasing their entrepreneurial visions. In this read, we're busting the market saturation myth...
 Every day you navigate through endless emails, virtual meetings, and collaboration tools, struggling to maintain productivity and cohesion.
Without effective management strategies, the challenges of...
Ever wake up in a cold sweat after screaming "CAC" in your sleep?
Just me?
Every SaaS company goes through a season where each day feels like an uphill battle, with no end in sight.
Often, we get s...
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Building strong connections is an essential aspect of human interaction. Whether it's connecting with like-minded individuals, professionals in your field, or niche communities, the online world of...
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 Nike's Run Club has emerged as a powerful community strategy that has greatly influenced the brand's success. By understanding the concept of Nike's Run Club, its origin, unique features, and the ...
