
How to People
Straight talk on building trust-first customer experiences that actually work.
Latest Issues:
The Credibility Gap
Iâm a sucker for movement ads. Animal Flow, Wall Pilates, BudokonâI want to do them all. I love the science of stretching and finding new ways to engage my body. So when ads for MovesMethod started crossing my IG feed, I was intrigued. The movement was beautiful, the images polished, and the whol...
Aug 27, 2025
Your decision, their consequences
Years ago, I was running the community at Trends by The Hustle. After HubSpot acquired it, things never felt quite right. While theyâre a brilliant company, they didnât know what to do with Trends. Direction was unclear, buy-in was shaky, and a few years later, the plug was pulled.
The sunset was...
Aug 21, 2025
Loyalty, not activity
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Heads up: I've joined forces with Tyler Cook and Renee Frojo to teach a one-day, hands-on bootcamp teaching folks how to build an audience, newsletter, and community. If you're working on a bright idea, you'll need both attention and retention. Get em both here. đ
Twenty of us made our way thr...
Aug 12, 2025
Is everyone just full of đ©?
Four weeks after my Hail Mary operation, I was still in pain. A lot of it.
My pelvis had taken a beating over the last yearâfirst with radiation, then the operation, and then bed rest. I was tight, sore, and in constant agony in my tailbone and hips.
I found Dr. Rob on YouTube. He had some great ...
Jul 31, 2025
Hang out with me tomorrow?
Hey friends,
If you're into community strategy, building thoughtful projects, and existential ponderings, come hang out with David Spinks and me tomorrow. We're hosting an impromptu AMA. It's audio-only, so you can walk, cook, or get your workout in while you listen.
You've likely heard me talk a...
May 08, 2025
I am dying. I am working.
I am dying.
Almost a year ago, I was diagnosed with cancer. Stage 3C. After months of chemo transfusions, 28 rounds of chemoradiation, and more pokes, scans, and tests than there are veins in my body, my latest scans revealed that the tumor didnât respond to treatment. In fact, itâs spread. Itâs ...
Apr 30, 2025
What should you actually charge? (so much bad advice)
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When I first started Wondry, I had no idea what to charge.
Like a lot of first-time founders, I turned to Google. I read the pricing advice blogs. Downloaded the templates. Shamelessly scoured other people's websites, hoping they listed their pricing and trying to reverse-engineer their decisi...
Mar 26, 2025
You Can't Sit With Us
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Last month, I attended what was supposed to be an "industry-specific workshop" for experience designers. The event description promised deep insights, targeted networking, and conversations specific to our field.
What I got instead was a room full of college students, tech recruiters, marketing...
Mar 12, 2025
How reimagine your work from the ground up
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It's Wednesday, February 26th, and today we're talking about reimagining your entire career from first principles.
Forward this to a fashionable friend so they can sign up here.
A few months ago, I found myself staring at a new ClaudeAI conversation after writing a single sentence prompt:
"Hel...
Feb 27, 2025
When Did Business Become Broadway?
It's Wednesday, February 12th, and today we're talking about why we're all trapped in Business Theatre.
Forward this to your favorite friend so they can sign up here.
Quick heads up: I currently have capacity to take on one new client. If history is any indicator, this will likely be the last I ...
Feb 12, 2025
What the hell does "because it works" even mean?
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It's Wednesday, February 5th, and today we're talking about why "because it works" is the battle cry of bad business.
Forward this to a smart friend so they can sign up here.
A few months ago, I tried to cancel my online gym membership. After clicking through seventeen billion screens, declini...
Feb 05, 2025
The nicest thing you can do is be mean
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It's Wednesday, January 29th, and today we're talking about why being "mean" might be your kindest business move.
Forward this to a smart friend so they can sign up here.
I'm sitting at Logan Airport gate B19, watching what can only be described as adult regression in action.
Despite the clearl...
Jan 29, 2025
How to People
