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The Human Business Method

A transparent, focused engagement that quickly identifies where you may be losing customer trust and revenue. 

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Does poor customer experience really cost $3.7 trillion per year?

Yes.

It's not hyperbole, and it's not too surprising when you consider the state of business: spam on every platform, newsletters we never signed up for, broken onboarding flows. More and more brands are disappointing customers. And customers are talking louder than ever.

For over two decades, I've worked with some of the most enduring brands around; Sony Music, HubSpot, Starbucks and more. 

The Human Method was born of years of experience studying buyer psychology, human behavior, and permission marketing.

 

The Pillars of The Human Business Method

A philosophy for building businesses that last—because they respect the people they serve.

Respect is the Strategy

Stop asking for attention you haven’t earned. Respect scales faster than manipulation—and builds actual loyalty.


Dignity is a Design Problem

Most “bad” experiences are just poorly designed ones. Build systems that treat people like people, not obstacles or conversions.


Durable Brands Don’t Burn Bridges

Yes, you can grow fast by cutting corners. But that growth comes with a cost: churn, distrust, and brand erosion.


Humanity Isn’t a Tradeoff—It’s a Power Move

Being good to people isn’t a luxury or a compromise. It’s the most underrated strategic advantage in modern business.


 

Treating people well today protects your margins, your reputation, and your relevance tomorrow.

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This is for brands that:

  • Want to build trust-first systems
  • Value retention as a primary metric
  • Suspect they’re leaking trust but don’t know where
  • Care about long-term customer relationships, not hacks
  • Have enough complexity that an a fresh, unbiased pair of eyes is useful

Using The Human Business Method, Brandkind helps companies audit, repair, and redesign the full customer experience—from first touch to forever fan.

Dead Simple Terms

6k flat fee, 30-day turnaround, crystal clear deliverables.

Week 1: 

We start with a deep dive into how your brand presents itself and how it’s actually landing. We audit your website, marketing, messaging, and customer-facing assets—then compare that to how customers describe you in reviews, forums, and social channels. This tells us how aligned (or misaligned) your internal intentions are with external perception.

Week 2: 

Next, we assess the full customer journey—across every stage from first touch to offboarding—to pinpoint exactly where trust is being eroded. This includes onboarding gaps, unclear messaging, clunky support interactions, broken transitions between teams, and moments that generate confusion, doubt, or frustration.

Week 3: 

We compile everything into a clear, well-structured audit. This includes your friction map, detailed notes on trust breakdowns, and a prioritized action plan that shows what to fix now vs. later. You’ll get real recommendations you can act on immediately—no generic advice or bloated decks.

Week 4: 

We walk you through the full audit and answer every question. You’ll understand what’s working, what’s broken, and what to do about it. You leave with a strategic, step-by-step roadmap and a clear plan to improve loyalty, retention, and long-term customer trust.

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What are you really trying to accomplish?

Forget surface metrics for a moment. This isn’t about campaign performance or how many people opened your last email.

What deeper outcomes are your customer experience and brand interactions actually driving? And how well do those experiences reflect what your brand claims to stand for?

The Human Business Method orients to long-term trust and loyalty—not short-term wins—then delivers a clear path to align your customer journey with your bigger business goals.

 

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