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Fix your foundation first—customers and workflows—then make AI work for you.

Get Started

Fix your foundation first—customers and workflows—then make AI work for you.

Get Started

Everyone has a churn problem.

The question is whether you’ll protect your base before your competitors take it.

 

Right now, the market is cutthroat. Competitors aren’t waiting to innovate; they’re attacking your customer base. That’s why churn is higher everywhere, and why protecting your base is your best defense.
 
But here’s what most leaders miss: before you throw AI or automation at the problem, you need an honest look at your foundation. Otherwise, you’re just pouring tech on top of broken processes.
Everyone has a churn problem. Competitors are attacking your base. Their fastest path to growth is to take your customers. Protecting your base is your best defense.
Leaders look for a quick fix. Right now the shiny object is AI and automation.
But efficiency ≠ retention. Automating broken processes only accelerates churn. Garbage in, garbage out.
That’s where I come in. I help CEOs and COOs protect their base by fixing trust leaks in retention and workflows—so when you are ready for AI, it actually works.

      

Diagnose

An X-ray of your customer journey and workflows to spot the real choke points—where customers slip away, and where teams are wasting effort.

Design

A practical plan, aligned with leadership, that seals trust leaks, protects your base, and sets the foundation for sustainable growth (and future automation).

 

Deliver

Hands-on guidance to put changes in motion—so retention improves, workflows run smoothly, and you’re ready to get full value from AI and automation.

 

      

Why Me? 

I’m blunt when it’s needed, kind when it counts, and relentless about making fixes stick.

With more than two decades in the trenches, both leading and advising high-growth teams, I’ve seen every flavor of churn, workflow tangle, and culture clash.

I don’t stay at arm’s length or hand over a one-size-fits-all framework.

I get inside the business, surface the hard truths, and design solutions that fit your people, your market, and your reality—then stay alongside you until the change holds.

Think of me as your co-custodian when the wheels wobble—equal parts calm, candid, and surgical. My job is to protect your base, fix the trust leaks, and make sure the future investments you’re eyeing (AI, automation, or growth at scale) actually pay off.

I don’t hand you a report and walk away—I come alongside you to fix the leaks and make sure the change holds.

Let's Talk
Every engagement is custom. It starts with a 30-minute strategy call to surface where customers are slipping away and where workflows are slowing you down—no cost, no pressure.

Talk To Me

We’ll walk through your biggest pain points: where churn is hitting hardest, where teams are stuck, and where momentum feels like it’s slipping.

Assess

I’ll give you an X-ray of what’s happening across people, process, and customer experience—pinpointing trust leaks, workflow choke points, and early signs of churn. You’ll get a short recap with priorities and a recommended path forward.

Fix

If we’re a fit, we set the scope and start the real work—protecting your base, fixing broken processes, and readying your team for future investments (AI, automation, or scale).

 

Get Started
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Want practical fixes for people + process delivered weekly?

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Want practical fixes for people + process delivered weekly?

Get one sharp idea each week from How to People—real case studies and practical tactics for building a company where culture and process actually work. No fluff, just actionable insight you can use the moment you read it.